MISSION

WORKSHOP /

THE ENDS

Mission Workshop is a tier-one backpack and apparel company with stellar design and marketing. We’ve worked with MW since their brand debuted in 2009, and have traveled Europe and China with them, riding with their team, shooting embedded video and producing advertising, product, and documentary work true to their brand. THE ENDS is a docu-style short that tells there story of a 1000-kilometer bicycle expedition through eastern, mainland China with the Mission Workshop team and bike blogger/photographer John Prolly. We focussed on shooting embedded video and behind the scenes interviews, and as the trip progressed, the project took shape into a sobering but hopeful, cultural travelogue. For the release of their Arkiv buildable bag, we needed to show the functionality and versatility of the modular design as well as the quality and rugged style of the build. The light and color were important for the type of serious, stylized look that we wante

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DROP MEDIA

DROP MEDIA® PRODUCTIONS   |   SAN FRANCISCO/LAKE TAHOE C. 2015