canyon bicycles
THE CHALLENGER
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
CANYON BICYCLES
Drop Media teamed up with Canyon to shoot for their new bike launch of the CF SLX. The short called “Challenger” is set in a moody San Francisco background. Canyon is a German company that will be launching in the US at some point in the next year. It was important for them to start creating US based content as they look to shift sales here. Drop Media has helped them capture and build their brand within this new market.
